Amsterdam Fringe Festival

For the Amsterdam Fringe Festival I designed a campaign that tries to capture the raw energy of the festival. The festival hosts experimental, weird theatre, at many venues throughout the city.

I came up with '11 days all over the place' for a slogan. Which is obviously both about the many venues and about the multitude of genres and performances to be seen.

For the image I've searched for a pose that is hard to grasp. There is energy in there but where is it headed? Is she jumping? Falling? Does she like it? It's not entirely clear, but hopefully it is intriguing. Just like what you'll encounter at the festival.